Guardian Sleeper Guardian Sleeper wanted a new e-commerce website to market and sell a unique product, a blanket designed to protect babies from SIDS (Sudden Infant Death Syndrome) and Infant Reflux. This is a serious subject, so we worked with the owners of Guardian Sleeper, Carol Betz and Nicola Pieters, to find the best approach for their website design. We hit upon a creative and innovative web design that takes a slightly comical approach to the graphics of the site while still respecting the seriousness of the subject. We sought a solution in site design that was informative without being terribly depressing, one that highlights Guardian Sleeper as the solution, not the problem.
The Web design achieves its effect through use of a light color range combined with attractive baby images and slightly comical graphic elements.
We included video to engage the users of the website and provide solid information about the product and about the subject of SIDS and Infant Reflux. Carol and Nicola also wanted to provide professional written content about SIDS and Reflux, information a mother would find helpful and that would position their Guardian Sleeper brand in the Infant product market. The owners worked closely with our frequent Web optimization partner, Judith Harlan of Harlan Editorial, to produce excellent, optimized content for their site. Client: Nicola Pieters and Carol Betz Website: http://www.guardian-sleeper.com/index.html
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