Email Marketing

Email Marketing works!

We are positive at Digital Delirium that email marketing is a powerful and cost-effective tool for branding and driving business.  However,it has to be done correctly for it to be really effective. Like most things connected to the Internet, more is less!

At Digital Delirium, can help you with your online email campaigns and always recommend that our clients use MailRight. I'm the USA CEO of the company! It's one of the leading and best online email delivery service companies available today.

8 General Tips for Better Email Campaigns

1-Send newsletters regularly.

Let your subscribers know when your emails are coming. If you offer a subscription to your newsletter from your web site, then tell each and every subscriber exactly when to expect your newsletter.

2-Tuesday / Wednesday 2-3pm = Increased Response.

Your subscribers will come to “expect” your email to arrive in their in-box on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include. This means that they are less likely to misunderstand your newsletter and report it as spam.

3-Slow down your newsletter delivery

Instead of using tools which boost your newsletter through mail servers to achieve “instant delivery” prefer “slow” and "personal" delivery tools. Avoid sending mails to multiple recipients by including names as a carbon copy (cc) element.  When internet service providers (ISP) detect a flood of email, it looks like the work of a virus or a spammer - and your newsletter will never make it to the selected recipient.

4-Use a tag line, or point of interest, at the beginning of the subject line

Make it easier for your readers to recognize your newsletter.  As an example:  Special season discount for Digital Delirium clients. Remain consistent. Otherwise your readers might consider your e-mails as spam and report it.

5-Always insert the current date in the content.

A correct date which indicates when the newsletter was sent is more important than you probably think. If the date isn’t mentioned or is provided incorrectly, the newsletter is given spam score points - which you don't want!

6-HTML is OK, but only if MIME-Multipart is used

When sending newsletters designed with HTML coding, make sure that the plain text version is also attached.   It is important that both plain text and the HTML-version have the same or very similar content.  Keep your message size between 20 and 40 Kb (kilobytes).

7- Use CSS sparingly

In most cases it is better to use in-line CSS-styling in HTML instead of referring to CSS-file in HTML. 

8- Avoid graphics and complex HTML-elements.

Spam-filters consider a number issues related to HTML. For instance, if the newsletter has too many closed tags, too many graphic (images) or structural (tables) elements it gets just as many spam score points. Besides, many readers use software (e.g. Outlook) which automatically blocks images; if users don’t understand what the mail is about they’ll report is as spam. 

FINALLY ...  If all or some of this is Greek to you, don't worry; we'll be glad to explain the intrecacies of email marketing when the time is right for you. Just give us a call or drop us a note.